S H E I L A  R E I M E R


I’m a marketing, communication and digital media enthusiast who’s passionate about my community, education, and the martial arts.


  • Bachelor of Arts in Professional Communication, Royal Roads University
  • More than ten years direct marketing and communications experience with, and a deep understanding of post-secondary institutions after 17 years of service
  • Award winning integrated marketing campaign manager (including scoping, budgeting and negotiation), leading teams of one to ten individuals
  • Accomplished leader and communicator over all levels and cultures
  • Extensive experience in the development and implementation of integrated marketing plans that flow across all channels: print, web and social media
  • Excellent connections to the local community and a large online community


Marketing & Communications                                                                                                                                 1999-Present   Production Coordinator

  • Demonstrated ability to successfully assess and identify problems, stakeholders, and strategize solutions; develop innovative integrated marketing plans to targeted publics; forecast production timelines and budgets; generate, evaluate and monitor key messaging; drive creative, oversee production and implement activities over multiple channels. Measure and evaluate success.
  • Acts as an office manager, supervise administrative duties, manage team workflow, and oversee the departmental budget.
  • Responsible for the coordination of all high-level UFV publications such as the Continuing Studies brochure, Viewbook, Academic Calendar, Registration Guide, Admissions Guide, Application form, Skookum our University magazine, Aluminations our Alumni magazine, and The Standout our Student Life magazine.
  • Played an active role in the small team that lead the award-winning UFV re-brand in 2008. An endeavour that saw a complete redesign of all institutional collateral, signage and display material over a 16-week period.

 UFV Continuing Education                                                                                                                             1997-1999 Divisional Assistant, Reception

  • Handled contract training administration.
  • Delivered excellent customer service to general enquires about Continuing Education.

 UFV Bookstore                                                                                                                                                                 1995-1997


  • Bachelor of Arts in Professional Communication, Royal Roads University, Victoria, BC                               2012
  • OFA Level II – First Aid                                                                                                                                              2010
  • BCRPA Group Fitness Instructor                                                                                                                              2008
  • NCCP Coaching, Levels 1, 2, and 3                                                                                                                          2006


 Dragon Dojo Isshin-Ryu Karate Club                                                                                                                       1997-Present

Owner & Chief Instructor (Sensei)

  • Administer, develop and implement karate program for 35 – 40 students aged 5 – 17 years
  • Successfully presented self-defence workshops and presentations to diverse community groups

Pathways Fitness and Defence                                                                                                                                     1997-1999

Owner & Fitness Instructor

John MacLure Community School Society                                                                                                                  2002-2007

Board Chair, Board Vice-chair


HERMES GOLD winner: Integrated Marketing Campaign 2012

Absolute Style Fashion Show 2011                                                                                                          

 Council for the Advancement and support of Education (CASE) BRONZE: Special Event Publications  2012

Absolute Style Fashion Show Campaign 2011


  • MS OFFICE: Word, Excel, PowerPoint
  • Adobe Creative Suite 5: InDesign, Photoshop, Bridge
  • Project Management: Basecamp, Jive
  • Internet: Iron Point (CMS), Prezi, WordPress, Constant Contact
  • Social Media Curator: Twitter, Facebook, Google +, LinkedIn, Hoot Suite, Google Reader, Delicious, Flickr
  • Social Media Advertising: Google Ad Words, Facebook Ads, Google Analytics, and SEO
  • Video and Digital Image Production: YouTube, Movie Maker, Audacity



News Releases:

  • Kickin’it up: Three local karate kids place at the provincials 


  • Poster Design 101: Beyond pretty pictures, let’s communicate effectively
  • Petcha Kutcha: Personal Safety: 5 Key concepts that everyone should know


  • UFV Lost Alumni Communications plan
  • UFV Continuing Studies: a Marketing and Communications Analysis
  • Summary: UFV Globe and Mail rankings marketing campaign
  • Government, Foreign and Domestic Film and Television Industry: an Analysis
  • Mental Health Problems and Successful Communication at Work
  • Flying like a G6 down the ‘Information Superhighway’: Examining the rise of the internet and its effects on Generation Y
  • Bedazzled by Stars, Deconstructing our Star System
  • Print Literacy – our real ticket to independence

Newspaper Articles:

  • SMART Goals
  • HIIT Training
  • The importance of water


  • Writing for Websites



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